Shopper marketing

Rarity: Common

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At a glance

Class

Notion

Domain

Science and technology

In collections

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What Wikipedia says

Shopper marketing is "a discipline that focuses on the customer experience and the customer journey." It focuses on the consumer's path to purchasing a product, from first being aware of the product, to consideration and through to the purchase of it.

Excerpt from the Wikipedia article “Shopper marketing”, under the CC BY-SA 4.0 license. Read the article on Wikipedia