Impulse purchaseImpulse purchase
Common
Rarity: Common
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At a glance
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- Notion
- Domain
- Science and technology
- In collections
- Nobody has pulled it yet.
What Wikipedia says
In the field of consumer behavior, an impulse purchase or impulse buying is an unplanned decision by a consumer to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer.
Excerpt from the Wikipedia article “Impulse purchase”, under the CC BY-SA 4.0 license. Read the article on Wikipedia
Image: Ju3141393, CC BY-SA 4.0, via Wikimedia Commons.
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