Expectation confirmation theory

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Notion

Domain

Beliefs and thought

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What Wikipedia says

Expectation confirmation theory (or ECT) is a cognitive theory which seeks to explain post-purchase or post-adoption satisfaction as a function of expectations, perceived performance, and disconfirmation of beliefs.

Excerpt from the Wikipedia article “Expectation confirmation theory”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: YvesRoy, CC BY-SA 4.0, via Wikimedia Commons.