Push–pull strategyPush–pull strategy
Common
Rarity: Common
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At a glance
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- Science and technology
- In collections
- Nobody has pulled it yet.
What Wikipedia says
In business strategy, push strategies generally involve producers acting in anticipation of consumer demand, while pull strategies involve producers acting in response to expressed demand. Push and pull strategies are widely used in logistics, supply chain management, and marketing.
Excerpt from the Wikipedia article “Push–pull strategy”, under the CC BY-SA 4.0 license. Read the article on Wikipedia
Image: Grochim, CC BY-SA 3.0, via Wikimedia Commons.
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