In-game advertising

Rarity: Common

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Notion

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Science and technology

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What Wikipedia says

In-game advertising (IGA) is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product. The IGA industry is large and growing.

Excerpt from the Wikipedia article “In-game advertising”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Funcom Productions, CC BY-SA 3.0, via Wikimedia Commons.