Marketing buzz

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Notion

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Science and technology

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What Wikipedia says

Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative.

Excerpt from the Wikipedia article “Marketing buzz”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Rubin Observatory/NSF/AURA/J. Pinto, CC BY 4.0, via Wikimedia Commons.