Blue Ocean Strategy

Rarity: Uncommon

A topic a little better known than average, read and translated beyond its own country.

Rarity follows how well known the article is: its views on the French and English Wikipedia over a year, and the number of languages it exists in.

At a glance

Class

Work

Domain

Arts and letters

Knowledge cost

3

In collections

Nobody has pulled it yet.

What Wikipedia says

Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed in the book.

Excerpt from the Wikipedia article “Blue Ocean Strategy”, under the CC BY-SA 4.0 license. Read the article on Wikipedia