Brand extension

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At a glance

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Notion

Domain

Science and technology

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What Wikipedia says

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.

Excerpt from the Wikipedia article “Brand extension”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: M.Minderhoud, CC BY-SA 3.0, via Wikimedia Commons.