Ironic process theory

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Notion

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Science and technology

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What Wikipedia says

In psychology, ironic process theory (IPT), also known as the pink elephant paradox or white bear phenomenon, suggests that when an individual intentionally tries to avoid thinking a certain thought or feeling a certain emotion, a paradoxical effect is produced: the attempted avoidance not only fails in its object but in fact causes the thought or emotion to occur more frequently and more intensely.

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