Persona

Rarity: Common

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At a glance

Class

Notion

Domain

Science and technology

In collections

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What Wikipedia says

A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a semi-fictional characterization or representation of a typical customer segment or end user. Personas help marketers and designers focus their efforts by humanizing data into relatable profiles.

Excerpt from the Wikipedia article “Persona (user experience)”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Jan Dittrich (WMDE), CC0, via Wikimedia Commons.