City marketing

Rarity: Common

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At a glance

Class

Notion

Domain

Science and technology

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What Wikipedia says

City marketing (related to city branding) or Place Marketing is the promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there (such as tourism and attraction of foreign direct investments).

Excerpt from the Wikipedia article “City marketing”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Eriksw, CC BY-SA 4.0, via Wikimedia Commons.