Nudge theory

Rarity: Uncommon

A topic a little better known than average, read and translated beyond its own country.

Rarity follows how well known the article is: its views on the French and English Wikipedia over a year, and the number of languages it exists in.

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Notion

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Science and technology

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What Wikipedia says

Nudge theory is a concept in behavioral economics, decision making, behavioral policy, social psychology, consumer behavior, and related behavioral sciences that proposes adaptive designs of the decision environment (choice architecture) as ways to influence the behavior and decision-making of groups or individuals.

Excerpt from the Wikipedia article “Nudge theory”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Steven Lek, CC BY-SA 4.0, via Wikimedia Commons.