Loss leader

Rarity: Common

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At a glance

Class

Notion

Domain

Science and technology

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What Wikipedia says

A loss leader (also leader) is a product sold at a price below its minimum profit margin to stimulate other sales of more profitable goods or services. The use of a loss leader is a pricing strategy, a sales promotion strategy, and a marketing strategy.

Excerpt from the Wikipedia article “Loss leader”, under the CC BY-SA 4.0 license. Read the article on Wikipedia