Direct marketing

Rarity: Uncommon

A topic a little better known than average, read and translated beyond its own country.

Rarity follows how well known the article is: its views on the French and English Wikipedia over a year, and the number of languages it exists in.

At a glance

Class

Notion

Domain

Science and technology

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What Wikipedia says

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.

Excerpt from the Wikipedia article “Direct marketing”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Dvortygirl, CC BY-SA 3.0, via Wikimedia Commons.