Ambush marketing

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At a glance

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Notion

Domain

Science and technology

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What Wikipedia says

Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers.

Excerpt from the Wikipedia article “Ambush marketing”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: JL1Row, CC BY-SA 3.0, via Wikimedia Commons.