Trade marketing

Rarity: Common

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At a glance

Class

Notion

Domain

Science and technology

In collections

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What Wikipedia says

Trade marketing is a discipline of marketing that relates to increasing the demand at the wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the need at the consumer end.

Excerpt from the Wikipedia article “Trade marketing”, under the CC BY-SA 4.0 license. Read the article on Wikipedia