Direct-to-consumer

Rarity: Uncommon

A topic a little better known than average, read and translated beyond its own country.

Rarity follows how well known the article is: its views on the French and English Wikipedia over a year, and the number of languages it exists in.

At a glance

Class

Notion

Domain

Science and technology

In collections

Nobody has pulled it yet.

What Wikipedia says

Direct-to-consumer (DTC or D2C) is a modern variation of the business-to-consumer (B2C) business model. The DTC is a business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or intermediaries.

Excerpt from the Wikipedia article “Direct-to-consumer”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Arnaud 25, CC BY-SA 4.0, via Wikimedia Commons.