The Bouba/kiki effect cardBouba/kiki effect

Bouba/kiki effect

Uncommon

Rarity: Uncommon

A topic a little better known than average, read and translated beyond its own country.

Rarity follows how well known the article is: its views on the French and English Wikipedia over a year, and the number of languages it exists in.

At a glance

Class
Notion
Domain
Science and technology
In collections
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What Wikipedia says

The bouba–kiki effect ( BOO-bə KEE-kee), or takete–maluma phenomenon, is a non-arbitrary mental association between certain speech sounds and certain visual shapes.

Excerpt from the Wikipedia article “Bouba/kiki effect”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Monochrome version 1 June 2007 by Bendž Vectorized with Inkscape --Qef (talk) 21:21, 23 June 2008 (UTC), CC BY-SA 3.0, via Wikimedia Commons.

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