Color psychology

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At a glance

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Notion

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Science and technology

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What Wikipedia says

Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. How color influences individuals may differ depending on age, gender, and culture.

Excerpt from the Wikipedia article “Color psychology”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Johann Wolfgang von Goethe, Friedrich Schiller, Public domain, via Wikimedia Commons.