Social proof

Rarity: Common

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At a glance

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Notion

Domain

Science and technology

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What Wikipedia says

Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice.

Excerpt from the Wikipedia article “Social proof”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Roland Zumbühl (Picswiss), Arlesheim (Commons:Picswiss project), CC BY-SA 3.0, via Wikimedia Commons.