Guerrilla marketing

Rarity: Uncommon

A topic a little better known than average, read and translated beyond its own country.

Rarity follows how well known the article is: its views on the French and English Wikipedia over a year, and the number of languages it exists in.

At a glance

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Notion

Domain

Science and technology

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Nobody has pulled it yet.

What Wikipedia says

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.

Excerpt from the Wikipedia article “Guerrilla marketing”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Wistula, CC BY-SA 3.0, via Wikimedia Commons.