Theory of planned behaviorTheory of planned behavior
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What Wikipedia says
The theory of planned behavior (TPB) is a psychological theory that links beliefs to behavior. The theory maintains that three core components, namely, attitude, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions.
Excerpt from the Wikipedia article “Theory of planned behavior”, under the CC BY-SA 4.0 license. Read the article on Wikipedia
Image: U3236610 Allana, CC BY-SA 4.0, via Wikimedia Commons.
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