Conjoint analysis

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At a glance

Class

Notion

Domain

Science and technology

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What Wikipedia says

Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service.

Excerpt from the Wikipedia article “Conjoint analysis”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Happybunny95, CC BY-SA 4.0, via Wikimedia Commons.