A/B testing

Rarity: Uncommon

A topic a little better known than average, read and translated beyond its own country.

Rarity follows how well known the article is: its views on the French and English Wikipedia over a year, and the number of languages it exists in.

At a glance

Class

Notion

Domain

Science and technology

In collections

Nobody has pulled it yet.

What Wikipedia says

A/B testing (also known as bucket testing, split-run testing or split testing) is a user-experience research method. A/B tests consist of a randomized experiment that usually involves two variants (A and B), although the concept can be also extended to multiple variants of the same variable.

Excerpt from the Wikipedia article “A/B testing”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Maxime Lorant, CC BY-SA 4.0, via Wikimedia Commons.