Marketing automation

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At a glance

Class

Notion

Domain

Science and technology

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What Wikipedia says

Marketing automation refers to software platforms and technologies that marketing departments and organizations use to automate repetitive tasks and to run campaigns across channels such as email, SMS, chatbots, and social media, including tracking, web analytics, lead scoring, campaign management, and reporting.

Excerpt from the Wikipedia article “Marketing automation”, under the CC BY-SA 4.0 license. Read the article on Wikipedia