IKEA effect

Rarity: Common

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At a glance

Class

Notion

Domain

Science and technology

In collections

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What Wikipedia says

The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA, which sells many items of furniture that require assembly.

Excerpt from the Wikipedia article “IKEA effect”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Cheon Fong Liew, CC BY-SA 2.0, via Wikimedia Commons.