Hypodermic needle model

Rarity: Common

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At a glance

Class

Notion

Domain

Science and technology

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What Wikipedia says

The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is claimed to have been a model of communication in which media consumers were "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along".

Excerpt from the Wikipedia article “Hypodermic needle model”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Fabiprivate, Licence Ouverte, via Wikimedia Commons.