Plain tobacco packaging

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What Wikipedia says

Plain tobacco packaging, also known as generic, neutral, standardised or homogeneous packaging, is packaging of tobacco products, typically cigarettes, without any branding (colours, imagery, corporate logos and trademarks), including only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps.

Excerpt from the Wikipedia article “Plain tobacco packaging”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: The RedBurn (picture on the packaging from Directive 2014/109/EU of 10 October 2014), Public domain, via Wikimedia Commons.