Framing effect

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Notion

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Science and technology

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What Wikipedia says

Framing effect is a cognitive bias where people's decisions change depending on how options or statements are framed, even when they are logically identical. Studies show that when both choices are framed positively as gains, the majority of people prefer a certain gain over a probable gain.

Excerpt from the Wikipedia article “Framing effect (psychology)”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Mushki Brichta, CC BY-SA 4.0, via Wikimedia Commons.