Yield management

Rarity: Common

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At a glance

Class

Notion

Domain

Science and technology

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What Wikipedia says

Yield management (YM) is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats, hotel room reservations, or advertising inventory).

Excerpt from the Wikipedia article “Yield management”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Brochignac, CC BY-SA 4.0, via Wikimedia Commons.