Taarof

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What Wikipedia says

Taarof or tarof (Persian: تعارف) is a Persian word that refers to an Iranian form of civility or art of etiquette that emphasizes both deference and social rank.

Excerpt from the Wikipedia article “Taarof”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Oxlaey, CC BY-SA 3.0, via Wikimedia Commons.