Services marketing

Rarity: Common

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At a glance

Class

Notion

Domain

Science and technology

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What Wikipedia says

Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods.

Excerpt from the Wikipedia article “Services marketing”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: DFID - UK Department for International Development, CC BY 2.0, via Wikimedia Commons.