Visual merchandising

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At a glance

Class

Notion

Domain

Science and technology

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What Wikipedia says

Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

Excerpt from the Wikipedia article “Visual merchandising”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Jpquidores, CC BY 3.0, via Wikimedia Commons.