Naming rights

Rarity: Common

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At a glance

Class

Notion

Domain

Science and technology

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What Wikipedia says

Naming rights are a form of advertising or memorialization where a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often sports venues), typically for an agreed time.

Excerpt from the Wikipedia article “Naming rights”, under the CC BY-SA 4.0 license. Read the article on Wikipedia

Image: Kieran Lynam, CC BY 2.0, via Wikimedia Commons.