Mere-exposure effect

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Notion

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Science and technology

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What Wikipedia says

The mere-exposure effect is a psychological phenomenon by which people tend to develop a liking or disliking for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle.

Excerpt from the Wikipedia article “Mere-exposure effect”, under the CC BY-SA 4.0 license. Read the article on Wikipedia