Customer lifetime value

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At a glance

Class

Notion

Domain

Science and technology

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What Wikipedia says

In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is an estimation and prediction of the net profit that a customer contributes to during the entire future relationship with a business.

Excerpt from the Wikipedia article “Customer lifetime value”, under the CC BY-SA 4.0 license. Read the article on Wikipedia