Cause marketing

Rarity: Common

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At a glance

Class

Notion

Domain

Science and technology

In collections

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What Wikipedia says

Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising.

Excerpt from the Wikipedia article “Cause marketing”, under the CC BY-SA 4.0 license. Read the article on Wikipedia